SARAH
COTRELL
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DESIGNER - ILLUSTRATOR
Hello there
I'm a graphic artist living in the Bay Area, I enjoy art and anything related to design, I love experiencing new places be it around my
glorious city and around the world.
Work Experience
Freelance Graphic Designer/Illustrator
Various Clients // 2020 — Present
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• Develop branded collateral including logos, flyers, event posters, menus, and social media assets.
• Create Original illustration work for both print and digital campaigns.
• Manage client relationships and project timelines independently
from concept to final delivery.
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​Clients include: Seaglass Management Company, Uccello Lounge, Fracture Brewing, Audball Creative, Angelina’s Deli.
Minted, San Francisco, CA
• Coordinated with international vendors to prototype and QC samples for new product lines.
• Assisted with production design and brand alignment
for marketing assets.
Minted, San Francisco, CA
New Product Development Associate // 2019 - 2020
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Merchandising Operations Quality Control Lead // 2017 - 2019
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• Led both onshore and offshore QC and post-production teams.
•Troubleshot design and layout issues, ensuring alignment with brand
and technical specifications.
• Recommended new operational procedures to improve department output and creative workflow.
Minted, San Francisco, CA
Associate Merchandise Designer // 2015 - 2017
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• Edited and prepared designer-submitted artwork for production across print and digital platforms.
• Maintained visual consistency with Minted brand standards and technical guidelines.
• Collaborated with community artists and internal stakeholders to ensure successful product launches.
Trader Joes, San Francisco, CA
In-Store Graphics Manager // 2004 - 2015
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• Led in-store signage production and art team operations.
• Designed hand-drawn and digital signage, including shelf tags, banners, seasonal decor, and promotional graphics.
• Coordinated design and messaging with store leadership to
enhance customer engagement
Skills
Adobe Suite
Canva
Figma
G Suite
Salesforce
Trello
Jira
Hand & Digital Illustration
Typography Layouts
Identity Design
Education
San Francisco State University San Francisco, CA
Bachelor of Arts, Industrial Design Concentration:
Visual Communications
Diablo Valley College Pleasant Hill, CA
Diablo Valley College Pleasant Hill, CA
Certificate of Achievement in Multimedia Studies
Concentration: Digital Imaging
